Pitchup.com launches accommodation finder for UK’s top attractions

Pitchup.com has teamed up with Merlin Annual Pass to provide camping, caravanning and lodge options for users seeking accommodation near any of the 23 UK Merlin Entertainment attractions.

The dedicated page, www.pitchup.com/merlin, shows all local accommodation options for the attractions, which includes THORPE PARK, Warwick Castle, Alton Towers Resort and numerous SEA LIFE centres across the country plus more.

Users of the tool select an attraction on a map, and a list of nearby accommodation options appear down the right hand side. These can then be selected for more information or to book, or users can enter their start address to create a personalised map to any attraction.

A Merlin Annual Pass gives 12 months' entry to all Merlin Entertainment attractions. Passholders can visit as many attractions as they want on one holiday, using routes and accommodation provided by Pitchup.com.

For example – this route takes guests from Alton Towers Resort to spend a night in Lickpenny Caravan Park.  The following night, guests can move on to Nostell Priory Holiday Park and end their trip at the York Dungeon.

Alternatively – this route takes guests from the SEA LIFE Centre in Brighton to Tilford Woods.  Guests can then move on to The Old Oaks Touring Park before ending their trip at the National Seal Sanctuary in Gweek.

The tool with be launched with a competition on Pitchup.com for a user to win a Merlin Annual Pass for a family of four. To use the free-of-charge tool, users simply need to visit www.pitchup.com/merlin.

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About Pitchup.com

Winner of Best Travel Information Site at the 2010 Travolution awards, Pitchup.com is the most comprehensive website in the camping and caravanning sector. Launched in July 2009, the site features 5,000 campsites and holiday parks in the UK and Ireland, including many in hard-to-find locations. The website enables users to search and book using more than 80 search criteria to fine-tune their holiday requirements, and features mapping technology to make getting there simple too. The site also lists accommodation near nine National Parks, hundreds of beaches, 17 World Heritage Sites and the main UK festivals and can view nearby Good Pub Guide pubs, National Trust properties and National Cycle Network routes.

About Merlin Entertainments Group

MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years.  Europe’s No 1 and the world’s second largest visitor attraction operator, Merlin has 62 attractions and six hotels/ two holiday villages in 13 countries and across three continents.  The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 15,000 employees.  Merlin Entertainments’ UK attractions include:  nine SEA LIFE Centres and Seal Sanctuaries around the country, Madame Tussauds, LEGOLAND Windsor, the Merlin Entertainments London Eye, London, York and Edinburgh Dungeons, Manchester LEGOLAND Discovery Centre, Alton Towers Resort, Warwick Castle, THORPE PARK and Chessington World of Adventures.

Issued by Flagship Consulting

For further media information please contact:

Casey Mead     020 7886 8450 casey.mead@flagshipconsulting.co.uk

Lewis Shields   020 7886 8449 lewis.shields@flagshipconsulting.co.uk