The Hop Farm is named south east’s top-selling site by Pitchup.com
Jan 9 2015 Posted by Samantha Marsh
The Hop Farm in Tonbridge has been named by Pitchup.com as its top-selling site in the south east for 2014.
The figures, compiled from Pitchup.com’s bookings for 1,050 camping and caravan sites throughout the UK and Europe, show that the park took 360 bookings in 2014 making it the top-selling site in the south east, beating off stiff competition from 98 other sites in the region. In total the south east received 2.1 million searches on Pitchup.com in 2014, putting it among the most popular searches on the website.
Dan Yates, founder of outdoor accommodation specialist Pitchup.com, commented: “The Hop Farm is one of our larger sites and a particularly popular one owing to its great facilities and adjoining family attraction. Kent is one of the best destinations in the UK in which to enjoy an outdoor holiday, and I’m sure The Hop Farm will continue to prosper long into the future.”
The Hop Farm is a large touring site offering over 300 pitches for tents, tourers and motorhomes. It’s one of Pitchup.com’s leading family sites due to the vast choice of activities and attractions right on the doorstep. These include the site’s own ‘Hop Farm Family Park’ where campers can enter for free and take advantage of the adventure playground and crazy golf. The park also features other rides and an animal attraction. Furthermore the site is home to the world’s largest collection of traditional Kentish oast houses and with the River Medway running right through the centre visitors are welcome to fish or kayak.
Commenting on their success, Miguel Fenton, Head of Marketing and Communications at The Hop Farm, said: “We are delighted to hear that we are the top-selling site in the south east. We believe our success is down to the diversity of our offering. It’s not just camping and caravanning at The Hop Farm: visitors come from all around the UK and beyond to take advantage of our theme park and watersports. Pitchup.com has been a great platform for us to promote this and now that the company has expanded further into Europe it’s an even greater bonus for us to attract our neighbours in France. After all, with Eurostar, Kent has never been so easy to reach from the continent.”
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Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com is a free guide to all types of outdoor accommodation in the UK, Ireland, France, Spain, Italy, Germany, Portugal, Croatia, Luxembourg, Austria, Poland and Switzerland. Pitchup.com, which currently lists over 5,800 sites, provides users with a simple platform in which they can search and book an outdoor holiday with total ease: the customer journey from landing on the homepage through to booking a holiday can be completed in as little as four pages. The site also goes beyond traditional searches by allowing users to search for accommodation based on more than 80 criteria, such as adults only and campfires allowed, and view nearby events, Good Pub Guide pubs and VisitBritain attractions. It’s also possible to check out water bathing water quality in the surrounding area with data provided by the European Environment Agency. Users can also search on the offers page to find the best deals available.
In 2013 Pitchup.com became the first business of its type to launch a bookable mobile app and site, making the site easily accessible to users of mobile and tablet devices. The mobile site, m.pitchup.com, now accounts for 21% of bookings.
Pitchup.com enables users to search for all types of parks and sites from the major brands right through to one-off campsites and unique outdoor accommodation options, which may not have previously had a web presence.
Awards include Best UK Travel Website of the Year at the British Travel Press Awards 2011, and most recently Best Travel / Leisure / Sports / Mobile Strategy / Campaign at the Marketing on Mobile Awards 2014.