Outdoor accommodation specialist Pitchup.com wins coveted MOMA for mobile platforms
May 22 2014 Posted by Samantha Marsh
Outdoor accommodation specialist Pitchup.com last night won the Travel/Leisure/Sports Mobile Strategy/Campaign award at the Marketing on Mobile Awards (MOMAs) organised by The Drum magazine, for its mobile site and app. Pitchup.com beat other nominees including BAA London Heathrow, Hotels.com and North Face to seize the top spot. Pitchup.com also received a Commendation in the Mobile Optimised/Responsive Website category.
Pitchup.com is a free online guide to all types of outdoor accommodation in the UK, France, Italy, Spain and beyond, providing users with a simple platform to find and book an outdoor holiday: the search and booking process can be completed in just four pages. The site goes well beyond traditional searches by allowing users to seek accommodation based on more than 80 criteria, including availability of Wi-Fi, proximity to major events and facilities for children and family pets.
Pitchup.com founder Dan Yates, said: "Over the past five years we’ve built the UK’s leading online resource for those seeking outdoor accommodation in UK and Europe, from pods and yurts to motorhome pitches and caravans. So far this year, our mobile site has recorded 486,000 sessions and our app 32,200, with traffic up 199% and bookings up 542% year-on-year*.”
Yates added: “We’re delighted to win such a prestigious award as we approach our fifth anniversary and continue to expand the business further by adding more European destinations. Winning against such robust competition is a sterling achievement for us and testament to the continued dedication of our team.”
*Based on figures to 21 May 2014.
See MOMA winners here: www.momas.co.uk/results
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Notes to editors:
Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com is a free guide to all types of outdoor accommodation in the UK, Ireland and selected parts of Europe. The site provides users with a simple platform in which they can search and book an outdoor holiday with total ease. The customer experience from landing on the home page through to booking a holiday can be completed in as little as four pages. The site also goes beyond traditional searches by allowing users to search for accommodation based on more than 80 criteria, such as adults only and campfires allowed, and view nearby events, Good Pub Guide pubs and VisitBritain attractions. It’s also possible to check out bathing water quality in the surrounding area. Users can also search on the offers page to find the best deals available. Pitchup.com features over 5,000 UK wide camping and caravanning sites/parks with European destinations continually being added into the equation. It enables users to search for all types of parks and sites from the major brands right through to one off campsites and unique outdoor accommodation options, which may not have previously had a web presence.