Adventurous Brits and their pets carry on camping as sector continues to grow
May 28 2013 Posted by Samantha Marsh
Dogs really are man’s best friend as 13% of holidaymakers, booking via Pitchup.com, are opting to take their furry friends away with them this summer.
Latest figures from the outdoor holiday specialist Pitchup.com show a 50% increase in the proportion of holidaymakers wanting to take their pets on holiday so far in 2013 compared with last year. Dan Yates, founder of Pitchup.com says: “There is a marked growth in our customers searching for and booking camping and caravanning sites that accept pets. It’s not really surprising given that figures from the Pet Food Manufacturers Association show that 23% of
Another popular search on Pitchup.com is for sites rated highly by users. Indeed Yates comments that user rating seems to be more important than official rating, with a 27% higher correlation with bookings: "Visitors to our website place a great deal of trust in our previous users and we’ve noticed a major shift in people moving away from the traditional official ratings towards recommendations and ratings from other holidaymakers. Currently there are 40% more bookings for sites with user ratings than for sites with official ratings. This type of search is also of great benefit for our owners as even the smallest sites with minimal facilities can still achieve a 10 out of 10 user rating, providing they offer the best possible experience within their capabilities.”
Other key findings to come out of Pitchup.com’s statistics are:
is leading the choice of destinations, up 514% on 2012 Cornwall
- Its neighbour
Devonis the fastest growing destination, growing 117% faster than average in 2012-13
- Cambridgeshire is the least popular place for an outdoor break, with bookings 50% lower in 2013. Similarly Derbyshire has also reduced in popularity from 2012 to 2013 by 75% compared to other destinations
- Comfort while on holiday is popular for 2013 with seven out of 10 touring/camping pitches are booked with an electric hook up
- Customers are spending 7% more on their holidays in 2013, showing that visitors are upgrading their holiday and looking for better quality accommodation
Carolyn Custerson, Chair, Visit Devon said "
Pitchup.com’s most popular site for 2013 is Lady’s
Pitchup.com features a range of traditional camping and caravanning sites right through to really eccentric styles of accommodation including a converted railway carriage. The beauty of booking via Pitchup.com is that all types of sites, large and small, are found in one convenient place where bookings can be made online and paid for by credit/debit card or via PayPal.
For more information visit www.pitchup.com.
All data based on bookings made between 1st January 2013 and 15th May 2013, versus the same period in 2012
Cass Helstrip or Samantha Marsh at White Tiger PR
Cass.firstname.lastname@example.org 07968 255464
Samantha.email@example.com 07711 265666
Notes to editors
Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com is a free guide to all types of camping and caravanning in the