Facebook® data used to power campsite recommendations
Jun 29 2011 Posted by Lewis Shields
Pitchup.com has launched a new 'Top 10 Campsites as liked by Facebook users' tool, using data generated by the platform's 750 million users to rank and recommend its 5,000 campsites and holiday park listings.
Data from users who 'like', send, comment on or share a Pitchup.com listing are automatically pulled in to generate a top ten, refreshed daily. This information is displayed on the homepage for users to view the top recommended campsites and holiday parks.
In addition to a generic top ten, Pitchup.com will be able to create top tens for its range of 80 facets such as family friendly and sites that allow campfires or for specific locations such as Devon.
Pitchup.com will feed back this data to site managers who wish to score their own accommodation against their competitors – making it a useful tool for marketing planning.
Online brands that wish to create a customised top ten relevant to their own audience can work with Pitchup.com to create tailored lists that they can embed on their website.
Dan Yates, Managing Director, Pitchup.com says, "Facebook hosts the largest online community anywhere on the internet. Capturing the personal preferences of its users allows us to move beyond conventional 'best rated' lists to harness Facebook users' recommendations in order to provide clear and unbiased feedback on Pitchup.com."
Pitchup.com already has a strong Facebook community of more than 10,000 users and aims to further integrate its business model with the platform.
Winner of Best Travel Information Site at the 2010 Travolution awards, Pitchup.com is the most comprehensive website in the camping and caravanning sector. Launched in July 2009, the site features 5,000 campsites and holiday parks in the UK and Ireland, including many in hard-to-find locations. The website enables users to search and book using more than 80 search criteria to fine-tune their holiday requirements, and features mapping technology to make getting there simple too. The site also lists accommodation near nine National Parks, hundreds of beaches, 17 World Heritage Sites and the main UK festivals and users can view nearby Good Pub Guide pubs, National Trust properties and National Cycle Network routes. Website owners can also add custom Pitchup.com listings to their site.
Issued by Flagship Consulting
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