Callow Top Holiday Park is named Central England’s top-selling site by Pitchup.com
Jan 5 2015 Posted by Samantha Marsh
Callow Top Holiday Park in Ashbourne, Derbyshire has been named by Pitchup.com as its top-selling site in the region for 2014.
The figures, compiled from Pitchup.com’s bookings for 1,050 camping and caravan sites throughout the UK and Europe, show that Callow Top led the way for visitors to the Central England region*, which includes Derbyshire and the Midlands. Callow Top brought in an impressive 515 bookings to the region between January and December 2014, ranking first out of 100 Central sites, outshining its nearest competitor by 29%.
Dan Yates, founder of outdoor accommodation specialist Pitchup.com, commented: “The Central England region had 2.4m searches on Pitchup.com in 2014 and it’s little surprise to us that Callow Top took so many bookings. The site is well known for its many awards and accolades, mainly due to their excellent facilities and dedicated staff.”
Callow Top Holiday Park is located on the southern tip of the Peak District National Park and within easy reach of Derby. It’s the perfect holiday choice for visitors who want everything in one place and plenty to entertain the whole family. Facilities range from swimming pools, amusement arcades, play areas and sports courts through to an on-site supermarket and pub. There is even a micro brewery. In peak season daily entertainment includes live music, discos, bingo and quiz nights, with daytime options including bike hire and fishing.
Commenting on their success, Sue Deane, Park Manager at Callow Top Holiday Park, said: “We’ve worked with Pitchup.com for a few years now and are delighted to hear that we’re their top seller for our area. Our focus is very much towards the family market and those looking to enjoy the simplicity of camping combined with facilities to keep all entertained. It’s a model that works well and by working with Pitchup.com we’ve been able to tap into a much wider audience to showcase our facilities.”
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*Bedfordshire, Berkshire, Buckinghamshire, Derbyshire, Gloucestershire, Herefordshire, Hertfordshire, Leicestershire, Lincolnshire, Middlesex, Northamptonshire, Nottinghamshire, Oxfordshire, Rutland, Shropshire, Staffordshire, Warwickshire, West Midlands and Worcestershire
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Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com is a free guide to all types of outdoor accommodation in the UK, Ireland, France, Spain, Italy, Germany, Portugal, Croatia, Luxembourg, Austria, Poland and Switzerland. Pitchup.com, which currently lists over 5,800 sites, provides users with a simple platform in which they can search and book an outdoor holiday with total ease: the customer journey from landing on the homepage through to booking a holiday can be completed in as little as four pages. The site also goes beyond traditional searches by allowing users to search for accommodation based on more than 80 criteria, such as adults only and campfires allowed, and view nearby events, Good Pub Guide pubs and VisitBritain attractions. It’s also possible to check out water bathing water quality in the surrounding area with data provided by the European Environment Agency. Users can also search on the offers page to find the best deals available.
In 2013 Pitchup.com became the first business of its type to launch a bookable mobile app and site, making the site easily accessible to users of mobile and tablet devices. The mobile site, m.pitchup.com, now accounts for 21% of bookings.
Pitchup.com enables users to search for all types of parks and sites from the major brands right through to one-off campsites and unique outdoor accommodation options, which may not have previously had a web presence.
Awards include Best UK Travel Website of the Year at the British Travel Press Awards 2011, and most recently Best Travel / Leisure / Sports / Mobile Strategy / Campaign at the Marketing on Mobile Awards 2014.