Calling all holiday park and campsite owners! Benchmark your success on Pitchup.com
Mar 25 2010 Posted by Lewis Shields
In a first for holiday park owners and managers, leading camping and caravanning website www.pitchup.com has launched a host of new benchmarking features to help monitor their success with consumers on the website, and to track the number of click-throughs to their own websites.
Pitchup.com has made major enhancements to its manager’s portal, where holiday parks can enter information to make their free listing as informative and attractive to potential holidaymakers as possible.
Features of the new Pitchup.com ‘dashboard’ include:
- Ranking – shows how popular the campsite’s page is out of 5,000 sites listed
- Visits - shows the number of visits to the campsite’s page on Pitchup.com
- Click-through rate – for holiday parks that have listed a web address on Pitchup.com, shows what proportion of visitors clicked through versus the average
- Percentage complete – shows owners / managers how complete their site profile is and prompts them to add missing components
Daniel Yates, Managing Director, Pitchup.com, says that now is the perfect time for holiday park owners and managers to update their listings and ensure all information is readily visible to prospective customers in time for summer.
“In just seven months Pitchup.com has served more than 1.5m page impressions and generated over 50,000 online leads, smashing travel industry benchmarks for user engagement*. These new features offer a fantastic opportunity for holiday park owners and managers to maximise the number and relevance of the leads they receive.
“With UK online booking rates running at more than 30%, more and more holidaymakers are researching accommodation online and using the web as a route to purchase. The more holiday park owners improve their page, the more business will come their way this summer,” says Yates.
The new features precede the unveiling of Pitchup.com’s premium listing services soon. A predictive search feature - allowing users to see the number of campsites in each location at a glance or browse directly to an individual campsite – launched earlier this month.
* Pitchup.com users spend twice as long onsite and visit twice as many pages as the Travel sector benchmark (source: Google Analytics)
The most comprehensive website in the camping and caravanning sector, Pitchup.com was launched in July 2009 and features 5,000 campsites and holiday parks in the UK and Ireland, including many in hard-to-find locations. The website enables users to search using a number of criteria to fine-tune their holiday requirements, and features mapping technology to make getting there simple too. The site also lists accommodation near nine National Parks, hundreds of beaches, 17 World Heritage Sites and the main UK festivals.
Issued by Flagship Consulting
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