Recent sun causes surge in UK holiday bookings says Pitchup.com

Outdoor accommodation specialist Pitchup.com reported a 17% boom in UK holiday bookings on the back of last week's weather which saw much of the country draped in long awaited sunshine.

The arrival of spring weather has encouraged holidaymakers to dust down their caravans, unfold their tents and get themselves ready for a break in the great British countryside.

Dan Yates, founder of Pitchup.com commented: "This weekend saw the biggest surge in bookings so far this year with an increase of 17% from the previous week in people booking an outdoor UK holiday. The summer sunshine combined with the feel good factor of events such as the London Marathon has clearly brought out the holiday spirit in everyone.

"For those looking to save money in these current tightened financial times, the pound's slump against various currencies is making UK breaks appealing. Based on the current exchange rate a week in the Westcountry represents excellent value. We anticipate financial imperatives will be a key driving force in holiday decisions this year and recommend booking as far ahead as possible to secure the perfect spot."

He continued: "Clearly the countryside is never far from the hearts of the great British public as it was our lakeside and forest sites that saw the greatest increase. Bookings from London, Bristol and Cardiff enjoyed the highest increases, with Londoners particularly opting to escape the capital for a taste of life in the country."

For more information visit www.pitchup.com

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Media information:

Cass Helstrip or Samantha Marsh at White Tiger PR

Cass.helstrip@whitetigerpr.com 07968 255464

Samantha.marsh@whitetigerpr.com 07711 265666 

Notes to editors

Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com is a free guide to all types of camping and caravanning in the UK, Ireland and France. The site provides users with a simple platform in which they can search and book a camping or caravanning holiday with total ease. The customer experience from landing on the home page through to booking a holiday can be completed in as little as four pages. The site also goes beyond traditional searches by allowing users to search for a site based on more than 80 criteria, such as adults only and campfires allowed, and view nearby events, Good Pub Guide pubs and VisitBritain attractions. Users can also search on the offers page to find the best deals available. Pitchup.com features over 5,000 UK wide camping and caravanning sites/parks with France recently added into the equation. It enables users to search for all types of parks and sites from the major brands right through to one off campsites which may not have previously had a web presence.