Pitchup.com appoints Italian sales consultant
Mar 3 2015 Posted by Samantha Marsh
Company continues its expansion into Europe
Italy is the second biggest camping market in Europe*
Outdoor accommodation specialist Pitchup.com has announced the appointment of a new Italian sales consultant as the company continues to expand further into the European markets.
Mariolina Muoio joined the company this year in a newly created role designed to boost the number of sites available in Italy on Pitchup.com. The company already features 27 Italian sites including the country’s only Airstream campsite, but with Mariolina joining it’s anticipated that by the end of 2015 the number of sites will be well over 100.
Italian-born Mariolina brings a wealth of experience to the role having started her career in the travel industry back in 2000. Mariolina has worked across many parts of the industry including sales, marketing and contract management prior to joining Pitchup.com.
Pitchup.com founder Dan Yates said: “Mariolina has joined us as we are entering our busiest season yet. Our portfolio has already far exceeded the number of bookable sites compared to its peak in June last year and we’re hoping that Mariolina will be able to achieve similar success in Italy.
“Just two years ago we launched into Europe, offering a handful of sites in France. We now offer campsites in 14 European countries with close to the 500 mark in France, and would like to be able to offer our customers a similar level of choice in Italy. With Mariolina’s knowledge, experience and industry contacts we have no doubt we’ll achieve our goals.”
Ms Muoio commented: "I am so excited to be able to share almost two decades of experience in the tourism industry with our valued customers. What makes this role all the more special is I will have an opportunity to showcase all the fun types of holidays visitors can expect in the pearl of southern Europe: Italy. In Italy you can ski, swim in lakes and sea, mountain bike, discover walking trails, learn how to cook traditional dishes and much, much more. Italy offers friends and families an unforgettable holiday experience in great campsites from the Alps to Sicily. My greatest and fondest childhood memories are my camping holidays in the summer.”
"Who says that you have to pay high prices to go to Venice, Rome or the Italian Riviera? Well, you don't! Our campsites are chosen to give you the best value for money there is. The cocktail is perfect: facilities, location, relaxation. So what are we waiting for? Let's Pitchup!"
For more information visit www.pitchup.com.
*Italy is the second biggest camping market in Europe by number of pitches, after France (source: Eurostat).
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Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com is a free guide to all types of outdoor accommodation in the UK, Ireland, France, Spain, Italy, Germany, Portugal, Croatia, Luxembourg, Austria, Poland and Switzerland. Pitchup.com, which currently lists over 5,800 sites, provides users with a simple platform in which they can search and book an outdoor holiday with total ease: the customer journey from landing on the homepage through to booking a holiday can be completed in as little as four pages. The site also goes beyond traditional searches by allowing users to search for accommodation based on more than 80 criteria, such as adults only and campfires allowed, and view nearby events, Good Pub Guide pubs and VisitBritain attractions. It’s also possible to check out water bathing water quality in the surrounding area with data provided by the European Environment Agency. Users can also search on the offers page to find the best deals available.
In 2013 Pitchup.com became the first business of its type to launch a bookable mobile app and site, making the site easily accessible to users of mobile and tablet devices. The mobile site, m.pitchup.com, now accounts for 21% of bookings.
Pitchup.com enables users to search for all types of parks and sites from the major brands right through to one-off campsites and unique outdoor accommodation options, which may not have previously had a web presence.
Awards include Best UK Travel Website of the Year at the British Travel Press Awards 2011, and most recently Best Travel / Leisure / Sports / Mobile Strategy / Campaign at the Marketing on Mobile Awards 2014.