Pennies from heaven?

A caravan park in Cumbria has come up with a novel way of attracting customers – by giving them a free night’s stay if their holiday plans are spoiled by wet weather.

Skelwith Fold Caravan Park has promised customers a free night’s stay for every day of their holiday when rainfall exceeds the monthly average.

Henry Wild, director of the park, said that he recognises the risk of losing money through the offer, but that he hopes it will pay off by persuading campers to go north instead of south for more sun.

He said: ‘The level will be set at two millimetres of rain in a 24 hour period which is actually a little below what the Met Office recorded in Cumbria on an average July day last year.

‘Once that water mark is reached, everyone on the park will be offered a free night's stay which can be taken anytime this year.’