Holidaymakers are already visiting my site - why do I need

We will refer customers to you who are unlikely to have come across your holiday park and campsite otherwise (that's what site owners tell us in our testimonials). We can also help with late availability offers or difficult-to-fill shoulder-season periods - a similar service to LateRooms and in the hotels market.

Our media profile and marketing activity mean that you can be confident of attracting new customers, rather than customers who would have booked with you anyway. With bookable listings attracting 40x more traffic than free listings, upgrading your listing on allows you to capitalise on our traffic of up to 30,000 visitors per day and national media coverage. During 2012 we generated up to 700 bookings for each bookable site.

While many customers may be finding out about your site themselves, thousands more want to search availability or late deals at many sites on a regional basis, or use our search to find sites matching several criteria at the same time - such as dog friendly, disabled access, or proximity to a National Park. They also want to make the booking on the same website: our figures show that users are three times more likely to book on than if they're forced to click away to another website.

Contacting a list of individual sites about availability can take days and many users won’t wait, especially at the last minute. It is these additional customers that provides access to. Just as many holidaymakers will no longer spend time phoning around airlines and hotels to check availability, our users want to search and book multiple sites in one place.

Research into online travel has shown that one-third of online customers now book via a ‘one-stop shop’, rather than via suppliers’ websites (source: PhoCusWright), a very large market to tap into for extra bookings.